A brand-new $25 million initiative to battle anti-Semitism called #StandUpToJewishHate recently launched, using a blue square as its main feature.

Created by the Foundation to Combat Anti-Semitism—founded by New England Patriots owner Robert Kraft in 2019—the blue square emoji is being introduced as a symbol of solidarity with the Jewish people as part of the #StandUpToJewishHate campaign.


The campaign “is designed to raise awareness for the fight against anti-Semitism, specifically among non-Jewish audiences, and to help all Americans understand that there is a role for each of us to play in combating a problem that is unfortunately all too prevalent in communities across the country today,” said Kraft.

The blue square is appearing on television shows, digital billboards and social-media sites. It is sized at 2.4% of the screen or other surfaces to symbolize Jews making up 2.4% of the population yet being victims of 55% of religiously motivated hate crimes.

The campaign is encouraging people to download the blue square and share it widely.

Said Kraft: “We must stand up and take action against the rise of all hate, and I hope everyone will post and share the blue square to show their support in this fight.”